Business Link report that from 1 March 2011, the ASA's online remit is extended to apply to marketing communications on organisations' own websites and in other non-paid-for space under their control, including social networking sites like Facebook and Twitter.
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing - known as the 'CAP Code' - will apply in full to marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection of children.
Alish Wholesale Magento ecommerce website project is not far off completion now.
As this is the first Magento site we have built we spent a considerable amount of time researching the best hosting package. There didn't seem to be an overriding winner in the many forums I visited. I opted for NuBlue Hosting in the end and I just wanted to put on record how good they have been.
Met up last week with Tobi Manikin, Managing Director of Diverse HR Solutions who has set up the Disability Partnership Group in Hemel Hempstead where organisations across Public, Private and Charity sectors take part in quarterly meetings to discuss barriers for disabled people within their organisations and identify how to remove them.
Tobi has just succeeded in getting London Midland train operator to commit to repair the disabled lift at Hemel Hempstead train station by March 2011 - it apparently hasn't worked for 2 years! A great start to a very worthy project.
Many of our clients have Google Analytics installed on their websites to see how many people are visiting their websites, where they came from and what they looked at.
But, quite often, they don't quite understand the vast array of information which is available; so, if you are one of them, the video below might help!
If you need any more help analysing your website's performance, don't hesitate to get in touch on 01727 825934.
This form of advertising brings traffic to a website through visitors clicking on an advert, every time the advert is clicked a charge is made to the advertiser. The advertiser bids on certain keywords to bring only relevant traffic to their website. Through this process they can control the total level of their advertising budget.
What is it?
Social media is a communication channel that creates conversations, builds relationships and syndicates information about your business. In many ways, social media is a natural extension of normal business communication methods.
I had intended this first News entry in our new website to be an article related in some way to website site or Search Engine Optimisation - something which might interest/help clients and potential clients. But I just received an email from one of our clients, Caroline Syson, who is walking from John O'Groats back home to St Albans raising money for Grove House. Her daily diary is a good read and just convinces me that she definitely is mad...!
